Astros Implement Facial Recognition Technology for Efficient and Secure Home Games

Astros fans should brace for faster lines and potential headaches with new ticketing technology

The Houston Astros concluded their spring training on Sunday, marking the start of the anticipation for their 2024 season opener against the New York Yankees on Thursday. There is a high demand for Astros tickets, indicating that large crowds can be expected for the first series of the season. However, fans may have an option to avoid long lines by participating in a new program.

MLB and the Astros are implementing facial recognition technology at their home games starting in 2024. A pilot program was successfully tested in Philadelphia last year, where fans could proceed to enjoy the game with just a quick face scan. This technology has the potential to streamline the process of attending Astros home games through a voluntary program utilizing the MLB Ballpark App’s “Go-Ahead Entry” line, where facial recognition scanners grant access based on stored face pictures. This eliminates traditional ticketing processes like QR code scanning, making entry more efficient.

While this system offers many benefits, there are some concerns about its reliability due to concerns about potential technological issues. Houston must prepare adequately for these challenges and ensure adequate training and backup plans in case of glitches to guarantee a smooth experience for fans. Ultimately, whether this technology will be successful depends on how well Houston can address any issues that may arise during its implementation.

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