From Royals Fan to Successful Entrepreneur: KC Swagger’s T-Shirt Design Journey

Woman in Lee’s Summit Founded Business a Decade Ago as a Result of the Royals

Kauffman Stadium welcomed the Kansas City Royals on Thursday, marking a special day for Gina Siebel. As a dedicated Royals fan, she traces her T-shirt design business back to 2015 when the team’s success inspired her to create her own unique designs. Watching the Royals during their thrilling run to the World Series in 2014, Siebel felt a surge of pride and decided to make a T-shirt featuring the word “Swagger” with the “W” designed like the Royals crown logo. The response was overwhelmingly positive and propelled her into the world of business.

What started in her basement has now blossomed into a thriving warehouse in Lee’s Summit where KC Swagger specializes in printing merchandise for local schools, club sports, and professional teams of all sizes and ages. The company has already prepared a lineup of Royals sweatshirts and T-shirts for the upcoming season, with plans to create more designs inspired by new team additions like Bobby Witt Jr. and incoming pitchers.

Although KC Swagger has experienced success with designs for the Chiefs and KC Current, Siebel remains grateful to the Kansas City Royals for giving her confidence to pursue her entrepreneurial dreams. Regardless of wins or losses, the team will always hold a special place in her heart as it embodies the spirit of community and support that fuels her business.

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