Hyundai Motor Company Addresses Concerns over Retail Strategy at Automotive Forum New York

José Muñoz Believes Auto Shows Benefit Business

At the Automotive Forum New York, Hyundai Motor Company president José Muñoz addressed concerns about the brand’s retail strategy. The recent announcement of a partnership with Amazon to sell vehicles through their online platform has led to worries among franchise system advocates. However, Muñoz reassured that dealers are still responsible for selling the vehicles and participating in the Amazon platform is optional. Currently, a pilot program with 20 dealers is active, with plans for expansion later in the year.

Muñoz acknowledged that selling vehicles online poses challenges, especially since cars are unique products compared to other items on Amazon. He emphasized that consumers need to experience the vehicles in person before making a purchase decision. This is why Hyundai maintains a strong presence at auto shows worldwide. People enjoy attending these shows to see and experience the cars firsthand.

Having a presence at auto shows allows Hyundai to showcase its wide range of vehicles, including electric models. While EVs have been a focus for the company, Muñoz emphasized the importance of offering consumer choice by continuing to provide options for internal combustion engine (ICE), hybrid, and EV vehicles.

In conclusion, Muñoz highlighted Hyundai’s commitment to meeting consumer interests while providing flexibility in their product offerings. Despite the growing importance of EVs, Hyundai recognizes the need to cater to a diverse range of customer preferences while continuing to innovate in the automotive industry.

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