Midco Sports Layoffs: Focusing on Streaming, Partnerships and Reduced Production

Midco Sports shifts focus to streaming, lays off TV personalities – InForum

In recent news, Midco Sports has decided to lay off several employees, including well-known TV personalities, due to budget cuts. Sources have revealed that on-air voices such as Brian Shawn, David Brown, Jody Norstedt, and others were informed of the layoffs on Tuesday.

In response to these cuts, Midco Sports is shifting its focus towards enhancing streamed content on Midco Sports Plus and partnership content with universities on its linear channels Midco Sports and Midco Sports Two. This has led to the decision to reduce the number of full-time team members and cease production and broadcasting of high school sports and some original programming on their linear channels.

Despite these changes, Midco Sports remains committed to its existing contracts with universities such as UND football, hockey, and basketball games; SDSU and USD football and basketball games; and Augustana hockey. Bill Chaves, the athletic director at UND, confirmed that the changes will not affect their existing contracts.

Notable personalities like Brian Shawn, Jody Norstedt, David Brown, among others were affected by the layoffs. Shawn was known for his play-by-play duties for NDSU football before transitioning to UND football and basketball; Norstedt’s focus was high school athletics in North Dakota; and Brown was the voice of Augustana hockey. Despite the changes, some employees like Jay Elsen and Taylor Budge were retained in respective locations to continue their roles.

Midco Sports also previously televised the quarterfinals and semifinals of the Summit League men’s and women’s basketball tournaments. While the recent layoffs have had an impact on the organization, Midco Sports remains committed to its partnerships with universities and plans on enhancing its content delivery through streaming services and continued collaboration with schools’ athletic departments.

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