Revolutionizing Product Development: How AI is Helping Food and Drink Manufacturers Predict Consumer Preferences

How AI has the potential to revolutionize beer making

In the future, food and drink manufacturers could revolutionize their product development process with the help of AI technology. By using these models, companies can save significant time and money that would have been spent on running trials to determine consumer preferences.

Researchers spent five years analyzing the chemical composition of 250 commercial beers to develop these models. Through measuring a beer’s chemical properties and flavor compounds, they were able to understand how these factors influence the overall taste of the beer. This extensive data set was used to train 10 machine-learning models to predict a beer’s taste, smell, mouthfeel, and consumer rating accurately.

The integration of chemical data with sensory features allowed researchers to create models that could accurately determine how a consumer would perceive a beer and how likely they would be to rate it highly. This advancement in AI technology has the potential to transform the way food and drink products are developed and marketed in the future.

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