Tech and Demographics: How Restaurants Can Gain a Competitive Edge by Adapting Their Technology to Customer Preferences

Report on the Restaurant Technology Landscape in 2024

New research reveals that consumer attitudes towards restaurant technology differ greatly depending on demographic and service segment. Operators must match their tech investments to their customer base to gain a competitive edge, as 76% of operators believe that using technology gives them an advantage. However, many feel that their restaurants could do more to keep up with the latest technological advancements.

Customers’ favorite tech options are those that make it easier and faster to order and pay. The majority of adults look for deals when ordering takeout or delivery or dining in a restaurant. Many full-service customers say they would be likely to place an order or pay the check using a tablet at the table, while limited-service customers prefer smartphone apps for placing orders. Delivery customers, on the other hand, opt for smartphone apps when ordering food for delivery.

Operators have several opportunities to enhance the customer experience, amplify marketing, and operate more efficiently through technology. While many operators consider their tech investments mainstream rather than cutting-edge, choosing the right tech that meets their customers’ needs is crucial in today’s business environment. By identifying which technologies customers in each segment would like to have, really want, and must have, operators can plan to invest in technology that enhances their businesses’ overall performance.

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