Tesla Launches One-Month Trial of FSD Technology Amid Regulatory Scrutiny and Price War in EV Market

Tesla offers one-month trial of driver-assist technology for customers.

Tesla CEO Elon Musk and the company’s website announced that Tesla will be offering a one-month trial of its Full Self-Driving (FSD) technology to both existing and new customers in the United States. This move is a strategic effort by Tesla to boost sales and engagement with its driver-assist technology amid ongoing challenges in the electric vehicle market.

FSD is an add-on feature priced at $12,000 that allows vehicles to navigate city streets with limited driver input. Despite Tesla referring to its driver-assisting systems as Autopilot and Full Self-Driving, the company emphasizes that these features do not make their vehicles autonomous and still require active driver supervision. CEO Elon Musk has faced criticism for failing to deliver on his promise of achieving full autonomy, leading to regulatory scrutiny over the safety and marketing of Tesla’s driver assistant software.

In addition to the trial offer, Tesla staff are now required to provide demonstrations of FSD to new buyers and owners of serviced vehicles. The trial offer is available on new sales of Tesla models X, S, and Y according to Tesla’s website.

Tesla’s margins have been impacted by a price war with competitors, with the company warning of lower sales growth as it focuses on producing its next-generation EV, codenamed “Redwood.” The recall of nearly all of its 2 million vehicles on US roads to install new safeguards related to self-driving systems highlights the increased regulatory scrutiny facing Tesla in both the United States and some European countries.

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