Tesla Offers One-Month Trial of Full Self-Driving Technology Amid Sales and Regulatory Challenges

Tesla offers customers a one-month trial of driver-assist technology

Tesla CEO Elon Musk has announced that the company will offer a one-month trial of its Full Self-Driving (FSD) technology to both new and existing customers in the United States, as confirmed by Musk and the company’s website. This move comes amid pressure on Tesla’s sales and margins due to price competition and weakening demand.

Tesla’s driver-assist software, such as Autopilot and FSD, still require active driver supervision and do not make the vehicles autonomous. Despite this, Musk has mandated that Tesla staff provide demonstrations of FSD to new buyers and owners of serviced vehicles, based on two emails authenticated by a Tesla source.

Elon Musk has faced challenges in delivering on his promise of achieving full autonomy for Tesla vehicles, and the company’s driver-assist systems are currently under regulatory scrutiny regarding safety and marketing practices. The trial will be available for new sales of Tesla models X, S, and Y starting this week.

Tesla’s margins have been impacted by a price war with competitors that began over a year ago. In January, Tesla warned of slower sales growth this year as it focuses on producing its next-generation EV, codenamed “Redwood.” The company is also facing increased regulatory scrutiny of its self-driving systems and other areas in the US and some European countries. In December, Tesla recalled nearly all of its 2 million vehicles on US roads to implement new safety measures.

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