Tesla Offers One-Month Trial of Full Self-Driving Technology Amid Sales Pressure and Safety Concerns

Customers to receive one month trial of Tesla’s driver-assist technology, announces Reuters

Tesla is offering a one-month trial of its Full Self-Driving (FSD) technology to both existing and new customers in the United States, according to CEO Elon Musk and the company’s website. Additionally, Tesla staff are required to give demonstrations of FSD to new buyers and owners of serviced vehicles, as per emails verified by a Tesla source.

Tesla’s FSD technology is an add-on priced at $12,000 that allows vehicles to navigate city streets with minimal human intervention. Although Tesla refers to its driver-assisting systems as Autopilot and Full Self-Driving, it emphasizes that these features do not make its vehicles autonomous and still require active driver supervision. Despite years of promises from Musk regarding achieving full autonomy, Tesla’s driver assistant software is being closely scrutinized for safety and marketing compliance by regulatory agencies.

The trial of FSD technology comes as Tesla faces pressure on sales and margins due to price competition and softening demand. The company has had to recall nearly all of its 2 million vehicles on US roads in December to install new safeguards after facing regulatory scrutiny in the US and some European countries. This action reflects the company’s commitment to addressing safety concerns and improving the performance of its self-driving systems.

Tesla’s margins have been impacted by a price war with rivals that began over a year ago, leading the company to warn of lower sales growth this year as it focuses on production of its next-generation EV, codenamed “Redwood.” As Musk announced on social media platform X, all US cars capable of FSD will be enabled for a one-month trial starting this week, including new sales of Tesla models X, S, and Y.

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